A2 Edexcel Business Theme 1 – Marketing, People and Global Business

£20.00

Edexcel A2 business Theme 1: Marketing, people and global business (only) teaching resource pack

Everything you need on one disc to help your students to understand the Edexcel A2 business theme 1 unit. Includes PowerPoints and Worksheets on every topic area in the unit.

Exciting resources to help you engage your students.  Up-to-date teenager friendly case studies help to bring the topics to life.

 

Click here to download a free sample Word worksheet Theme 1: 132

Click here to download a free sample Word worksheet Theme 1: 144

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Theme 1: Marketing, people and global business (only) teaching resource pack

Includes PowerPoints and worksheets, to help you deliver this large unit:

  • 1.1.1 The market
  • 1.1.2 Market research
  • 1.1.3 Market positioning
  • 1.2.1 Demand
  • 1.2.2 Supply
  • 1.2.3 Markets
  • 1.2.4 Price elasticity of demand
  • 1.2.5 Income elasticity of demand
  • 1.3.1 Product/service Design
  • 1.3.2 Branding and Promotion
  • 1.3.3 Pricing strategies
  • 1.3.4 Distribution
  • 1.3.5 Marketing strategy
  • 1.4.1 Approaches to Staffing
  • 1.4.2 Recruitment, selection and training
  • 1.4.3 Organisational Design
  • 1.4.4 Motivation in theory and practice
  • 1.4.5 Leadership
  • 1.5.1 Role of an Entrepreneur
  • 1.5.2 Entrepreneurial motives and characteristics
  • 1.5.3 Business objectives
  • 1.5.4 Forms of business
  • 1.5.5 Business choices
  • 1.5.6 Moving from entrepreneur to leader